In an online business, you are out of the game if you are not using social media to market yourself. As the business owner, you will more often than not have to ensure that your online business stays active and unique to increase sales and recognition.

To successfully venture into an online business, an exceptional marketing strategy is needed.

A rigorous process is involved in developing a social media marketing strategy. Starting from choosing your preferred social network to developing a working strategy is disconcerting, to say the least.

You might ask,

How do you define a functioning social media marketing strategy for your online business?

Below are the steps that are certain to help you build a functioning social media marketing strategy.

  1. Clearly Outline Your Business Goals.
  2. Identify Your Clientele.
  3. Identify the Social Media Platforms your clientele prefers.
  4. Tada! Begin Selling!


An online business’ most probable goal would be to increase sales and brand recognition. A well-known brand means that new customers will have more faith in the products being sold and probably make a purchase.

As an add-on, an online business owner’s goal could be to use social media for customer support by providing customer feedback as well as solving concerns. In addition, social media could be used to educate prospective customers about products you sell.

An outline of an online business’ goals will help the business owner know what to focus on to increase their brand recognition.


Now that you have clearly defined your goals, you must now determine your ideal audience. Social media marketing’s whole essence is to connect your online business to the ideal clients.

To identify the ideal clientele, answer the questions below…

  • Who do you mostly sell to?
  • What ages are most of your clients?
  • What is their gender?
  • Up to what level is their education?
  • Besides your products, what else do they look for?
  • What’s their lifestyle?
  • What are their inspirations?

By answering the above questions, you can get the ideal profile and description of your clientele.


As an online business owner, you need to understand that your prospects and clients will not switch to your preferred platforms just because you use them.

Put in the work on and identify the social media platforms are most active in.

Picture this…

You will find a 20-year old mostly using Instagram more than Facebook while a 40-year old will prefer the opposite, right?

The different social media platforms also support different content sizes. For instance, Instagram will work better with picture and banner descriptions of your products while Facebook can accommodate both comfortably.

Having already aligned your business goals, audience, and content, you can get the best social media platform for your business.

Here is a list of the social media platforms you can use.

  • Facebook
  • Youtube
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Tiktok
  • Snapchat


For any online business, social media is the perfect tool you can use to grow your business both in sales and recognition.

Creative Byte Solutions provides a variety of social media marketing strategies and solutions to grow your online businesses both in sales and recognition.

Shoot us a message for help in making your brand more recognizable, have increased traffic, and create more leads.

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